Hard Bait Lures

The Rebel Teeny Wee-Crawfish is one of the most popular fishing lures in the world – a standby for all anglers who walk stream banks or small lakes around the world. Its small, life-like profile entices and catches bass, trout, panfish and more. The distinct pulsating action is irresistible and extremely effective in rivers and streams. Cast or troll this shallow running crawfish bait and enjoy the true-running stability that catches fish. Dependable true-running crankbait Life-like crawfish profile

Often copied but never matched, the Rebel Pop-R remains the standard by which all other topwater poppers are judged. Don't be fooled by the imitations. These are the original Pop-Or's.

Great for fishing ponds and cover, particularly at dawn or dusk. The double-loped lip, placed at an angle to assure proper action from the very start of the retrieve, creates a loud paddling sound which has fooled thousands of bass over the years.

Great for fishing ponds and cover, particularly at dawn or dusk. The double-loped lip, placed at an angle to assure proper action from the very start of the retrieve, creates a loud paddling sound which has fooled thousands of bass over the years.

Each model is carefully designed and engineered to run true and suspend right out of the package - no more drilling and weighting needed to get these great lures to suspend.

Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®.

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action.

The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb test Silver Thread in the water.

The Dahlberg Clackin' Crayfish is a bait unto its own class. It's designed to exactly replicate the mannerism and features of a crayfish.

This cutting edge bait, rigged with two trebles and a spinner attached, can be fished by jerking it to provide the erratic movement of a dying fleeing baitfish or you can cast and retrieve to provide great action and flash from the undermounted spinner.

Lunkerhunt Nose Down Straight Jigs imitate baitfish feeding. Pound them into the silt to draw the attention of nearby fish. Swim or suspend the bait for fish that are high in the water column. The Nose Down Straight Up features an extended hook shank that is great for tipping with soft plastics or bait.

The Lunkerhunt Impact series will put fish in the boat. Premium finishes and components ensure you will have confidence and peace of mind when fishing with the Impact Series.

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true.

The Canadian Wiggler 4″ jointed lure is ideal for all game fish including walleye, pike, bass, salmon, trout and muskie, to name a few, and is used in both fresh and saltwater.

The Rebel Frog-R presents a bullfrog shape that easily walks back-and-forth on the surface like a spook.

The Cotton Cordell Deep CC Minnow Deep Diver Jerkbait is a 4" deep diving jerkbait providing anglers with a productive jerkbait that can reach over 14' on a long cast and doubles as an excellent trolling lure.

The Lunkerhunt Sushi 110 Jerkbait is a tournament-grade ripbait that delivers a number of key features for unmatched action in the water. Equipped with a weight transfer system, the weight transfer system also gives the Sushi Jerkbait its wide, erratic, darting action.

The Lunkerhunt Impact series will put fish in the boat. Premium finishes and components ensure you will have confidence and peace of mind when fishing with the Impact Series.

A deep-diving tournament-grade jerkbait that suspends on the pause, keeping the lure in the water column for optimal strike opportunities. The side-to-side jerk action shakes and rattles its way to the deepest depths of the lake with ease.

The Cotton Cordell Red Fin is a legendary lure for a variety of game fish, from bass and walleye in freshwater to specks and redfish. The wavy sides of the Ripplin’ Red Fin create an appearance of constant motion even when the lure is sitting still.

The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait.

The Big O was Cotton Cordell’s first “million-seller,” the first square-lip crankbait ever created. This proven lure still catches plenty of big bass. The buoyant body and cover-deflecting ability is unmatched by other square lips.

Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action continues to be irresistible to gamefish