Soft Bait Lures

Lively action gives a life-like presentation. Replicates the trout-attracting movement and appearance of small worms and other forage.

The Berkley Powerbait Maxscent Chigger Craw has taken a Bassmaster Classic winning profile and applied Powerbait Maxscent technology to it! It perfectly imitates a craw and has large, oversized pinchers that produce a wild swimming action at any retrieve speed. It is perfect as a jig trailer or use it on a Texas or Carolina rig.

Fish Fry features a lifelike profile with a tantalizing tail that produces non-stop action. These movements provoke aggressive strikes from bluegills, panfish, perch, and trout.

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live bait anymore - try Gulp! Alive! and fish the revolution.

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Stop messing around with the hassles of live bait and those other plastics, and simply grab a convenient bag of Gulp!

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish and gets them to hold on 18 times longer, which gives you the time and confidence to Feel More Bites, Set More Hooks, and Catch More Fish!

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!

The Lunkerhunt Prop Series is a family of hollow bodied soft lures that feature an innovative prop system, a super soft streamlined weedless design, premium hooks, and high-quality patterns.

Gulp! Alive baits absorb 20% more Gulp! scent and attractant which makes them at least 20% MORE EFFECTIVE than the 1st generation baits.

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish.