The Rebel Teeny Wee-Crawfish is one of the most popular fishing lures in the world – a standby for all anglers who walk stream banks or small lakes around the world. Its small, life-like profile entices and catches bass, trout, panfish and more. The distinct pulsating action is irresistible and extremely effective in rivers and streams. Cast or troll this shallow running crawfish bait and enjoy the true-running stability that catches fish. Dependable true-running crankbait Life-like crawfish profile

The Rebel Wee-Frog looks just like a real frog, but this crankbait has teeth. Work the Wee Frog slowly on top to mimic a frog that’s dazed and confused or bring it in with sweeps of the rod tip to create a realistic frog action.

These plug lures comes in a assorted colours and styles. Price is per lure. Nine styles of plug lures to choose from. Plastic lip allows lures to dive. Hard-bodied.

Often copied but never matched, the Rebel Pop-R remains the standard by which all other topwater poppers are judged. Don't be fooled by the imitations. These are the original Pop-Or's.

Great for fishing ponds and cover, particularly at dawn or dusk. The double-loped lip, placed at an angle to assure proper action from the very start of the retrieve, creates a loud paddling sound which has fooled thousands of bass over the years.

Great for fishing ponds and cover, particularly at dawn or dusk. The double-loped lip, placed at an angle to assure proper action from the very start of the retrieve, creates a loud paddling sound which has fooled thousands of bass over the years.

Each model is carefully designed and engineered to run true and suspend right out of the package - no more drilling and weighting needed to get these great lures to suspend.

Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®.

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action.

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley® Choppo around cover and in open water for a serious waking action.

The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb test Silver Thread in the water.

River2Sea's Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing.

The Dahlberg Clackin' Crayfish is a bait unto its own class. It's designed to exactly replicate the mannerism and features of a crayfish.

The Berkley Vibrato Vertical Jigging Lure is a vertical jigging lure with dual treble hooks. It has a slow flutter rate is perfect for lake trout. Perfect center of gravity gives the ideal control and action even in the lightest models.

This cutting edge bait, rigged with two trebles and a spinner attached, can be fished by jerking it to provide the erratic movement of a dying fleeing baitfish or you can cast and retrieve to provide great action and flash from the undermounted spinner.

Lunkerhunt Nose Down Straight Jigs imitate baitfish feeding. Pound them into the silt to draw the attention of nearby fish. Swim or suspend the bait for fish that are high in the water column. The Nose Down Straight Up features an extended hook shank that is great for tipping with soft plastics or bait.

This lure features a weight transfer system, rattle chamber, suspension capabilities, and speed versatility. Precise lip design and intricately positioned stabilizers are aligned to offer a deadly rolling and tail kick combo to fuel predatory instincts

The all new Lunkerhunt Knocking Jig is a spoon style vertical jigging bait that will separate and knock together when jigging creating a sound and action that no fish can resist.

Hard water anglers can glide it through the water column or pound silt with it to draw fish in.

Small bait with ultimate long casting ability & walking action. Predators can’t resist the outstanding surface action emitted by the SB-77.7.The inside of the bill powerfully pushes the water forward, continuously producing bubbly spit. The outside slaps the water sideways every time its neck moves.

The Lunkerhunt Impact series will put fish in the boat. Premium finishes and components ensure you will have confidence and peace of mind when fishing with the Impact Series.

Streamline body for sharp movements, slow rising when retrieved. Dives 3-5 Feet. Length: 3 5/8 in.

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true.

The Canadian Wiggler 4″ jointed lure is ideal for all game fish including walleye, pike, bass, salmon, trout and muskie, to name a few, and is used in both fresh and saltwater.

Canadian Wiggler has unique fish catching qualities, capabilities and action.

The Rebel Frog-R presents a bullfrog shape that easily walks back-and-forth on the surface like a spook.

The Cotton Cordell Deep CC Minnow Deep Diver Jerkbait is a 4" deep diving jerkbait providing anglers with a productive jerkbait that can reach over 14' on a long cast and doubles as an excellent trolling lure.

Xcalibur Walking Frog walks and glides across the water surface. Resembles a frog on the pause. Topwater walker

Quick diving action. Larger Lure Dives 4-9 ft. Length: 3in. Small Lure Dives 1-4 ft. Length: 2.5in.

Medium quick diving action crank baits. Dives 2-5 feet and 5-9 feet respectively.

Shad body great for catching predatory fish. Fast Action that dives 1-4 feet. Length: 2 3/4 in.

The Lunkerhunt Sushi 110 Jerkbait is a tournament-grade ripbait that delivers a number of key features for unmatched action in the water. Equipped with a weight transfer system, the weight transfer system also gives the Sushi Jerkbait its wide, erratic, darting action.

The Lunkerhunt Impact series will put fish in the boat. Premium finishes and components ensure you will have confidence and peace of mind when fishing with the Impact Series.

A deep-diving tournament-grade jerkbait that suspends on the pause, keeping the lure in the water column for optimal strike opportunities. The side-to-side jerk action shakes and rattles its way to the deepest depths of the lake with ease.

The Deep Walleye Bandit will troll down to 27' and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait.

The Cotton Cordell Red Fin is a legendary lure for a variety of game fish, from bass and walleye in freshwater to specks and redfish. The wavy sides of the Ripplin’ Red Fin create an appearance of constant motion even when the lure is sitting still.

The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait.

The Big O was Cotton Cordell’s first “million-seller,” the first square-lip crankbait ever created. This proven lure still catches plenty of big bass. The buoyant body and cover-deflecting ability is unmatched by other square lips.

Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action continues to be irresistible to gamefish