Lively action gives a life-like presentation. Replicates the trout-attracting movement and appearance of small worms and other forage.

The Berkley Powerbait Maxscent Chigger Craw has taken a Bassmaster Classic winning profile and applied Powerbait Maxscent technology to it! It perfectly imitates a craw and has large, oversized pinchers that produce a wild swimming action at any retrieve speed. It is perfect as a jig trailer or use it on a Texas or Carolina rig.

Fish Fry features a lifelike profile with a tantalizing tail that produces non-stop action. These movements provoke aggressive strikes from bluegills, panfish, perch, and trout.

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live bait anymore - try Gulp! Alive! and fish the revolution.

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Stop messing around with the hassles of live bait and those other plastics, and simply grab a convenient bag of Gulp!

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish and gets them to hold on 18 times longer, which gives you the time and confidence to Feel More Bites, Set More Hooks, and Catch More Fish!

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!

The Lunkerhunt Prop Series is a family of hollow bodied soft lures that feature an innovative prop system, a super soft streamlined weedless design, premium hooks, and high-quality patterns.

Gulp! Alive baits absorb 20% more Gulp! scent and attractant which makes them at least 20% MORE EFFECTIVE than the 1st generation baits.

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish.

6" crawler natural lifelike action.

The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide as a subtle and easy-to-master, yet amazingly effective, presentation.

Smaller body perfect for light wire hooks. Slim ribbontail for increased swim action. Great walleye and panfish grub. Exclusive PowerBait scent and flavor.

Slender baitfish profile. Perfect drop shot bait that quivers wiggles with the smallest movements. Ribs provide more surface area for PowerBait MaxScent scent & flavor. The all-new material releases a super-charged scent field attracting fish in a way never before seen.

Tested on largemouth nationwide, the Z-Man Finesse Shadz are proven performers when the bite gets tough. Ideal for fishing on a drop shot or darter head, they feature unique,

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout.

Ultra-realistic crayfish imitation designed for Ned-rigging. Also ideal for use as a finesse jig trailer and saltwater fiddler crab imitation thanks to its buoyant claws that stand the bait up in a natural defensive posture when dragged along the bottom.

The Daiwa Yamamoto Neko Baits gives anglers unmatched performance. Combining Daiwa’s precision detailing with Yamamoto’s legendary soft plastic, the Neko Worm features a thin body which provides a unique, quivering action.

Eurotackle developed an exclusive, innovative method to preserve all the natural characteristics of the wax worms for up to 2 years. The Mummy Worm will stay soft, resistant, and will even keep its juice inside. This is a versatile, 4-season bait that adapts to any fishing techniques. This preserved live bait is amazing for Trout, Salmon, Crappie, Perch, Bass, Catfish, Sunfish, Bluegill & more fish species. It also excels for ice fishing when rigged on a Tungsten ice jig. The Mummy Worm will always be a safe bet that will show you to catch more fish. They come in a small live bait container that you can keep in your tackle box. No more need for live waxworms, mealworms, nightcrawlers, Spikes. Our preserved wax worms are all you need when it comes to fishing worms. 12 colors available. Mummified wax worm : 35-40 worms/container. For fishing only

Fire Balls fish and sink naturally like real salmon eggs. Stay on the hook longer. Soft and natural feel to ensure great hook sets. Made with pure salmon egg juice. Biodegradable. Available in 11 color/scent combinations. Pre-scented with Anise, Garlic, Shrimp & Pautzke Egg Juice. Less Mess & More Durable. Glittered, Shrimp, Garlic & Anise Combinations.